At Jenson8, our approach to AI is guided by a simple but critical question: Should we use AI, not Can we?
While AI is a powerful tool, we only implement it when it is the best solution for the problem at hand. We often deliberately forgo AI in favour of traditional statistical models and algorithms. These approaches provide interpretable, reliable insights without the unnecessary complexity or opacity that AI-driven models can introduce. Our goal is not to chase the latest AI trends but to ensure that every technological choice we make adds real, measurable value to our users.
Much of our work relies on discriminative AI, which excels at analysing and categorizing data to support decision-making in learning and development. By distinguishing between different behaviours, responses, and performance patterns, our AI models help tailor feedback and insights without resorting to generic recommendations. At the same time, we recognize that not every problem requires AI. Traditional statistical models, such as regression analysis, decision trees, and rule-based algorithms, often provide clearer, more interpretable results. These methods allow users to understand why certain conclusions were reached, ensuring transparency and trust in the data.
One of the key reasons we avoid unnecessary AI is to mitigate the “black box” problem. Many AI systems, especially deep learning models, operate in a way that makes their decision-making processes difficult to understand. This can be problematic in learning environments, where individuals need to trust and comprehend the reasoning behind their feedback. If a system provides an assessment or recommendation, users should be able to see why that conclusion was reached, not just accept it as an output from an opaque algorithm. By prioritizing transparent methodologies, we ensure that our insights are not just accurate but also actionable.
At Jenson8, we take a measured and responsible approach to AI, leveraging it where it truly adds value while relying on traditional models where they are the better fit. AI can be a phenomenal tool, but it is not always the right tool. By balancing innovation with practicality, we ensure that our solutions remain effective, interpretable, and trustworthy.
This philosophy allows us to create learning experiences that are not only powered by technology but also driven by purpose.
info@jenson8.com
Jenson8 Ltd is registered in England and Wales at 12a Marlborough Place, Brighton, East Sussex, BN1 1WN, United Kingdom.
The registered number is 6652392.